Coachella (and culture itself) runs on remixes, and for 2025, Postmates wanted an activation that put them at the center of the conversation.

We secured a never-before-used GA location on the festival grounds and transformed it into an immersive, neon-lit booth that served unexpected combinations of Prince Street Pizza, Boiling Crab, and Bridgetown Roti, while brand ambassadors roamed VIP lounges with surprise deliveries.

As a Creative Strategist, I developed the remix concept and messaging to bring this culturally-relevant experience to Coachella.

The activation reached 12K+ festival-goers, generated 3.6M+ impressions, and drove $123K+ in LA delivery sales across both weekends, earning coverage from the Los Angeles Times, Los Angeles Magazine, and Variety Magazine.