For their annual getaway, The Trade Desk wanted to give their team an experience that would not only capture the authentic spirit of their hosting city, but one that would redefine their expectations of corporate retreats.

Within the Denver Convention Center, we built two completely different worlds across two nights: Mount Palooza, an alpine adventure with glamping lounges and fireside chats, and Palooza Springs, a neon rodeo with cowboy-inspired-inspired games and trailer park cuisine.

As a Creative Strategist, I tapped into Denver's cultural identity to shape the conceptual direction for both nights and developed the messaging, interactive moments, and individual tactics.

Each environment was redesigned for each day, with different concepts, touch points, and a renewed energy for 3K+ tech leaders and creatives.