Coachella’s influence extends into private parties, casual hangouts, and hotel room recaps, and for Coachella 2026, Postmates wanted to own the moment and bring LA’s best restaurants with them.

Our 360-degree campaign around “only on Postmates” restaurants brought Angeleno favorites to the desert through tastemaker parties, a late-night ghost kitchen, OOH advertising, app integrations, and branded packaging.

As a Creative Strategist, I developed campaign tactics, shaped the messaging, and adapted to a constantly-evolving project scope.

We served thousands of meals, including 3K+ at 818 Outpost and 3.5K+ at Rhode World, and our ghost kitchen further expanded Postmates’ reach far beyond the festival gates.